Hearthe
CAKE SHOP & CAFE

(SERVICES)

DIGITAL DESIGN
INTERFACE DESIGN
VISUAL IDENTITY
SOCIAL CONTENT CREATION
MARKETING
PHOTOGRAPHY

(FOOD & BEVERAGES)

Following the worldwide success of Black Star Pastry, founder, master pastry chef and creator of the infamous Strawberry Watermelon Cake, Christopher Thé approached us to develop a brand identity that reflected his commitment to sustainability and cooking from the heart.

2023

Christopher Thé's Cake Shop & Café is a community-centred venture in the heart of Sydney's Inner West, Stanmore. A portmanteau of HEART, ART, EARTH and Chris’s surname, THÉ — HEARTHE. The name is a perfect culmination of the brand values, position and ethos particularly inspired by Native Australian ingredients and sustainability.

After founding Black Star Pastry and inventing the infamous Strawberry Watermelon Cake — the desire was to go back to his roots in the Inner West and cook from the heart. Our goal was to capture Christopher's values and passion in the brand’s visual identity, ensuring it resonated with his dedication to quality Australian native ingredients and eco-friendly practices.