Zayna’s
VEGAN LEBANESE

(SERVICES)

DIGITAL DESIGN
INTERFACE DESIGN
VISUAL IDENTITY
SOCIAL CONTENT CREATION
PHOTOGRAPHY

(FOOD & BEVERAGES)

Zayna’s is a plant-based Lebanese chain born from the kitchen of Soul Burger, a pioneer in the plant-based dining scene. Building on the success of Soul Burger, Zayna’s brings a fresh, flavourful twist to fast-casual Mediterranean cuisine. In essence, Zayna’s branding aims to create a welcoming, modern and vibrant atmosphere that invites everyone to enjoy the rich flavours of Lebanese cuisine, all while promoting a plant-based lifestyle.

2023

Zayna’s brand identity is vibrant, modern, and inclusive, inviting everyone to experience the rich flavours of Lebanese cuisine. We designed custom packaging and grease-proof paper that align with this aesthetic, enhancing the dining experience and maintaining a cohesive brand look across every customer interaction.

We created a dynamic website for Zayna’s that features bold visuals, vibrant colours, and appetising images of plant-based Lebanese dishes, making it both informative and welcoming. Alongside the website, we developed a strategic social media launch grid to reach a broader audience, using a mix of eye-catching food photography and engaging graphics to effectively tell the brand’s story.